Effective marketing is like a finely tuned engine, all six components of your marketing system must be in place and work together harmoniously. If one part is missing or incomplete, the whole engine loses power and never reaches its full potential to grow your business.
Target
Marketing efforts, time, and money go to waste if you don’t clearly define your ideal customer and understand how to speak to them.
Attract
Without high-value content that addresses the biggest pains and aspirations of your target customers, they may turn to your competitors.
Nurture
Leads will not value your product or the authority of your brand if you don’t have an effective way to engage and educate them.
Close
Conversion rates will be disappointing at best without a low-friction and “on-brand” process for leads to make their first purchase.
Deliver
Refund requests and bad reviews are likely without a reliable delivery system that meets and exceeds customer expectations.
Multiply
Repeat business, positive reviews, and customer referrals will be lost if your systems fail to go above and beyond with every client.